Home Bakery · Food
Melt & Munch
A home bakery with a loyal following on social media, but no menu, no ordering path and no way to look like a real business to a first-time customer.
The challenge
Orders were negotiated one message at a time. There was no single place to see what was available, what it cost, or how ordering and delivery worked.
Strategy
Treat the menu as the product page. Answer the questions that stall an order — pricing, lead time, delivery, allergens — before the customer has to ask.
Design
A warm editorial identity with appetite-led photography, generous type and a menu structured for scanning on a phone while standing in a queue.
Development
Fast static delivery with lazy-loaded imagery, an FAQ block and one-tap WhatsApp ordering that pre-fills the item the customer tapped.
Outcome
- Live and taking WhatsApp orders from the menu
- Pricing and lead times answered before the first message
- A shareable link that works as the brand's home base